The long-running public tensions surrounding Nigerian music brothers Peter and Paul Okoye of P-Square continue to attract significant attention online.
Recent coverage indicates that renewed discussion around the brothers has coincided with millions of views and fresh interest in their music catalogues.
The story demonstrates something unusual about the modern music business.
An artist's catalogue can continue generating enormous attention even when the circumstances surrounding the artist are complicated.
P-Square's music has already become part of Nigerian and African pop culture, meaning new generations can discover the songs independently of the group's earlier controversies.
The Power of Nostalgia
Nostalgia has become an important force in contemporary entertainment.
Older songs are being rediscovered through TikTok, YouTube, Instagram and streaming platforms.
Artists who dominated previous eras can suddenly find their music returning to the charts and social-media conversations.
In the streaming era, a music catalogue never really disappears.
A song released years ago can become today's viral sound.
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